Datavera Invests in Boonty, a French Startup Redefining Digital Loyalty

Following the recent investment of HEC Club Angels, Datavera is proud to announce its investment in Boonty, a French startup revolutionizing customer loyalty through a seamless and frictionless experience integrated directly with payment systems.
Boonty enables businesses to transform ordinary transactions into lasting customer relationships by automatically rewarding purchases through real-time payment-linked loyalty programs. This innovative approach eliminates the need for traditional loyalty cards or apps, creating a more natural and engaging way for brands to connect with their customers.
This strategic investment reflects Datavera’s commitment to supporting innovative and high-growth ventures that are shaping the future of digital engagement, smart commerce, and data-driven customer experiences. By joining forces with Boonty, Datavera aims to foster collaboration, share technological expertise, and accelerate Boonty’s presence in emerging markets, particularly across Africa.

Bilal Hmedeh, CEO of Datavera, said:
“Investing in a startup like Boonty aligns perfectly with our mission to support young entrepreneurs and promote innovation in the technology industry. Laury Jacot is an amazing HEC colleague, and I believe Boonty will become one of the future giant tech companies soon. Datavera is committed to helping promote Boonty across the African market.”